Cadillac Ranch (1974-1994)
1974/1994, 16:40 min, color, sound
Cadillac Ranch Show is a document of Ant Farm's major site installation, the Cadillac Ranch, which was commissioned by Texas millionaire Stanley Marsh III. Ten Cadillacs, vintage 1948 to 1963, were buried fin-up in a field off Route 66 in Amarillo. The image of ten Cadillacs pointing upward against the sky is a comically subversive homage to the rise and fall of the tail-fin as an icon of postwar American consumer excess. Footage of the burial of the cars is intercut with Cadillac commercials that promote a fetishized ideal, the ultimate American Dream. A pop spectacle that parodies consumerism with a tongue-in-cheek nod to 1970's site art, the Cadillac Ranch is an ironic celebration of the "grotesque and wonderful" tail-fin as the ultimate expression of wasteful design in American culture.
A 1984 postscript to the tape features an interview with former Ant Farm members Chip Lord and Hudson Marquez by Channel 10 News, Amarillo, on the ten-year anniversary of the Cadillac Ranch. The artists address the piece's evolution from a conceptual site sculpture to an interactive, public roadside attraction, now rusted and graffiti-covered. -- EAI
This title is available for exhibitions, screenings, and institutional use through Electronic Arts Intermix (EAI)
, NY. Please visit the EAI Online Catalogue
for further information about this artist and work. The EAI site offers extensive resources for curators, students, artists and educators, including: an in-depth guide to exhibiting, collecting, and preserving media art; A Kinetic History: The EAI Archives Online, a collection of essays, primary documents, and media charting EAI's 40-year history and the early years of the emergent video art scene; and expanded contextual and educational materials.